Now developing a change management strategy for a major multibillion-dollar corporation, Katherine Sopranos has had executive experience in several companies, including Boeing. One of Katherine Sopranos’ assignments at the company involved marketing the Boeing 787 Dreamliner.
One aviation reviewer described her experience as a passenger on the 787. One of the first things she noticed was the size of the windows, which are 60 percent larger than previous Boeing models. They provided good views even from the aisle seat. Lacking pull-down shades, the windows instead can be darkened through an electrochromatic process.
Over the seats, the baggage compartments appear small but are quite roomy when opened. The doors slant upward, giving the cabin a spacious appearance.
Further enhancing the cabin experience is an LED lighting system that changes color to correspond to the sky at various altitudes. On takeoff, the ambiance is light blue, eventually changing to violet as the plane climbs. During meals the lighting changes to bright yellow.
New technology improves the quality of air during the flight. The air is of higher humidity than other aircraft, which reduces the dry-mouth sensation. An advanced filtration system reduces exposure to airborne bacteria.
Katherine Sopranos holds a twenty-year background in corporate communications, media relations, and messaging strategies. A portion of Katherine Sopranos’ experience was derived from her time as a communication specialist concentrating in executive and internal communications at the Boeing Company.
In December 2015, Boeing rolled out its first 737 MAX. Boeing employees celebrated the model’s release outside of the company’s factory in Renton, Washington. In acknowledgement of the company’s headquarters location, the first aircraft of the 737 MAX series was named “The Spirit of Renton.”
Distinguishing the 737 MAX from its predecessor, the 737 Next Generation, is increased fuel-savings and other technological advances. The 737 MAX realizes further fuel efficiencies from an updated engine, reduced weight, and improved aerodynamics. Boeing has already received 3,000 737 MAX orders from 60 different airlines worldwide and has announced plans to increase production to respond to this high level of demand.
The first Boeing 737 flew in 1967. The 737 MAX’s external appearance makes it clear that it is related to the original; however, across four generations of Boeing 737s, many elements have evolved and improved, making the plane safer, more comfortable, and more efficient.
A communications manager with two decades of public relations and marketing experience, Katherine Sopranos honed her skills working with such organizations as the Tribune Company and The Northern Trust Company. Katherine Sopranos also dedicated more than five years to Boeing, where she served as a communications specialist for executive and internal/corporate communications. Her responsibilities included editing Boeing News Now and managing Boeing Frontiers.
The largest aerospace company in the world, Boeing manufactures jetliners and aircrafts for commercial, space, and government use. Among its many aircrafts is the Boeing 787 Dreamliner, which debuted in 2004. Built with increased efficiency, the 787 Dreamliner comes in three models, the 787-8, 787-9, and 787-10, which can accommodate 242, 280, and 323 passengers, respectively.
The airplane utilizes up to 30 percent less fuel and releases fewer emissions compared to other midsized planes. Additional features of the 787 Dreamliner family include increased cargo capacity and the ability to travel at similar speeds to the quickest twin-aisle planes on the market to date. Boeing expects to produce 3,300 units over the course of 20 years, selling its final models by 2030.
A resident of Chicago, Illinois, Katherine Sopranos is well versed in media relations and corporate communications. Katherine Sopranos spent much of her early career as a freelance writer and editor before taking on roles as media relations manager at the Tribune Company and communications specialist at Boeing. At the latter, she managed communications for Boeing International and the Boeing 7-Series.
With nine aircrafts within its family, the Boeing 7-Series ranges from the 707 to the 787. The latter, also known as the Dreamliner, was unveiled in July 2007 as part of a celebration noting the success of the 7-Series. Leading up to the reveal, other aircrafts from the 7-Series took flight from Paine Field in Everett, Washington, and headed to Boeing Field in Seattle. Cars with airplane enthusiasts lined the road in anticipation of seeing the aircrafts take flight. In addition, photographers gathered to capture images of the planes leaving the field.
As the event took place, Boeing announced an order from Air Berlin for the purchase of more than two dozen 787-8 aircrafts. The contract was a $4 billion sale and included the option to acquire 10 more as well as the purchases rights for an additional 15 aircraft.
From 2004 through early 2010, Katherine Sopranos served as communications specialist with the Boeing Company. In this role, Katherine Sopranos oversaw public relations for such initiatives as 7-series multimedia outreach and the 787 Dreamliner Program.
In the 1940s, the aviation industry allocated model numbers in the 700s to represent jet aircraft. Airplane manufacturer Boeing responded to this announcement by selecting “707” as the name for its next aircraft, as company executives felt this title had more marketing value. The 707 had its first flight on December 20, 1957, a date that many credit as the beginning of the Jet Age.
The 707 remained the primary passenger jet aircraft through the 1960s and into the early 1970s. The 727 launched in 1963, and its ability to land on smaller runways helped it to break production records by the early 1980s. Focused on expanding customer seating and introducing the two-person cockpit, the 737 launched in 1969.
Boeing also stands out as the developer of the Jumbo Jet, a two-story behemoth that launched in 1969 and succeeded in making commercial air travel more affordable. The next major development in Boeing’s airplane design occurred in 1994, when the 777 appeared on commercial runways as the first commercial aircraft designed entirely on computers. In 2009, Boeing again brought innovation to the aircraft design industry with the fuel-efficient 787, whose plastic fuselage and attention to passenger comfort has already led to high demand.
Katherine Sopranos served the Boeing Company as a communications specialist from 2004 through 2010. Katherine Sopranos’ responsibilities spanned supervising internal communication for all global happenings and facilitating media relations as a part of the team in charge of the 787 Dreamliner aircraft.
Able to seat up to 335 passengers, Boeing’s Dreamliner 787 is not only the company’s most fuel-efficient aircraft, but also the world’s first large airliner to exhibit an airframe made up largely of composite materials.
The Dreamliner 787 took to the skies for its maiden voyage in 2009. In five years, the airliner has transported over 20 million passengers around the world. Boeing designed the Dreamliner 787 for fuel efficiency. To that end, Boeing engineers chose composite materials for the airframe due to their lighter weight and higher strength-to-weight ratio compared to material used in the construction of other aircraft.
The Dreamliner 787 was designed to feel roomy and open. Vaulted ceilings, large windows, and a capacious interior all contribute to making guests feel like they have more room. The cabin’s spaciousness extends to overhead bins, which are large enough to store full-size rolling luggage.