Director of change management communications for a multibillion-dollar company, Katherine Sopranos plays a crucial role in her company’s behavior change management communications program and global leadership program for organizational change. Katherine Sopranos also maintains membership with the International Association of Business Communicators (IABC).
The 2016 IABC World Conference takes place in New Orleans, Louisiana, on June 5-8. The theme of the event is Rise: Innovating Global Communication. Attendees will participate in programs that aim to improve leadership and communication skills, employee engagement, marketing, and reputation. Courses slated for the conference include communication lessons from disruptive technologies and the use of innovation labs to engage and inspire. Depending on what a person wants to gain from the conference, he or she can select a specific track to ensure courses are applicable to their goals. Special keynotes will be given by FutureSight Labs founder Seth Mattison and Fortune’s senior editor-at-large Geoff Colvin.
Those interested in participating in the Annual General Meeting may do so by joining other professionals at the Hilton Riverside Hotel on Saturday, June 4. The meeting, which coincides with the conference, will provide eligible members the opportunity to vote on bylaw amendments and executive board elections.
A Chicago executive, Katherine Sopranos possesses two decades of communications experience. Katherine Sopranos has honed skills in various areas, including crisis management.
Crisis management can help avert costly fees and damage to your company’s reputation. Take these tips into consideration when planning a strategy for handling a negative situation.
1) Designate a speaker. Depending on the scale of an issue, your company may be solicited by media to address public concern. Having a knowledgeable spokesperson allows your company to relay messages that are in line with your company’s brand and goals. Your speaker should have expertise speaking to the public and practice responding to interview questions. To reduce backlash, he or she should be as transparent as possible.
2) Communicate with customers. When a crisis impacts customers, your company should be prepared to address their concerns on numerous communication channels. Accessibility by phone and email is a must. In addition, a company must monitor social media. Customers commonly use social media to express opinions and voice concerns. By keeping track of conversations involving your company, you can address concerns quicker and avoid escalation of issues.
3) Inform employees. Employee communication is crucial for delivering support to customers and maintaining an efficient and smoothly run operation. Explain the issue with employees and let them know how it is being corrected. This helps them carry out their responsibilities better. It also limits internal rumors that can easily spread to external sources, thus requiring additional attention to correct an existing problem.